Take a Closer Look
Our Management Team
Danny Razinsky
CFO
Danny Razinsky
Danny is a financial strategist with 25+ years as CFO and COO across startups in Israel and the U.S. From PwC to ICQ (AOL) and Spines he has led finance and operations through growth and transformation. A CPA with a BA in Accounting, Danny blends sharp financial expertise with operational vision to drive business success.
LinkedIn
Erez Ies
CRO
Erez Ies
From campaign management to data-driven analytics, Erez is highly skilled in all aspects of marketing and AdTech. Bringing a background in agile frameworks and 12 years of experience in leadership roles, Erez effectively manages FireArc’s products within the AdTech landscape.
LinkedIn
Itay Chizik
CEO
Itay Chizik
Itay has shaped the AdTech industry over the last 13 years, holding senior management and board positions for globally active AdTech organizations. Through his leadership and business insight, FireArc has undergone large-scale growth while creating exciting revenues streams for advertisers.
LinkedIn
Neri Peled
VP HR
Neri Peled
With 15 years of experience in HR, in fast-paced and dynamic organizations, Neri specializes in building scalable people infrastructure and driving organizational development. She partners with leadership to cultivate a culture of trust, collaboration, and impact, creating a high-performing, people-centric organization.
LinkedIn
Itay Chizik
CEO
Itay Chizik
Itay has shaped the AdTech industry over the last 13 years, holding senior management and board positions for globally active AdTech organizations. Through his leadership and business insight, FireArc has undergone large-scale growth while creating exciting revenues streams for advertisers.
LinkedIn
Eran Heres
CTO
Eran Heres
A true pioneer in the technology sector, through personal interest, education, and professional experience in Apps and AdTech technology. Eran’s years of leadership experience has proven to be a huge asset in bridging the gaps between FireArc’s business and technical needs.
LinkedIn
Neri Peled
VP HR
Neri Peled
With 15 years of experience in HR, in fast-paced and dynamic organizations, Neri specializes in building scalable people infrastructure and driving organizational development. She partners with leadership to cultivate a culture of trust, collaboration, and impact, creating a high-performing, people-centric organization.
LinkedIn
Shelly Landsmann
President AI & Innovation
Shelly Landsmann
A dynamic leader in the technology sector, Shelly brings 23 years of experience at Microsoft, including four years as CEO of Microsoft Israel. Her career spans leadership roles in marketing, enterprise, and public sector strategy, driving growth and innovation
LinkedIn
Eran Heres
CTO
Eran Heres
A true pioneer in the technology sector, through personal interest, education, and professional experience in Apps and AdTech technology. Eran’s years of leadership experience has proven to be a huge asset in bridging the gaps between FireArc’s business and technical needs.
LinkedIn
Erez Ies
CRO
Erez Ies
From campaign management to data-driven analytics, Erez is highly skilled in all aspects of marketing and AdTech. Bringing a background in agile frameworks and 12 years of experience in leadership roles, Erez effectively manages FireArc’s products within the AdTech landscape.
LinkedIn
Danny Razinsky
CFO
Danny Razinsky
Danny is a financial strategist with 25+ years as CFO and COO across startups in Israel and the U.S. From PwC to ICQ (AOL) and Spines he has led finance and operations through growth and transformation. A CPA with a BA in Accounting, Danny blends sharp financial expertise with operational vision to drive business success.
LinkedIn
Shelly Landsmann
President AI & Innovation
Shelly Landsmann
A dynamic leader in the technology sector, Shelly brings 23 years of experience at Microsoft, including four years as CEO of Microsoft Israel. Her career spans leadership roles in marketing, enterprise, and public sector strategy, driving growth and innovation
LinkedIn
