Carambola uses artificial intelligence to understand the context of a website to display additional relevant engaging and interactive content, such as quizzes, polls, and tests for the users. This extends the time spent on the website and lowers bounce rates, a beneficial tool for both large media publishing houses and smaller digital propterties. What makes Carambola stand out is the quality of the content truly enhances the user experience. The high-quality engaging material content provides an excellent stream of revenue and monetization.

FireArc aquired Carambola during the second quarter of 2022. Since then it has proven to be a vital component of the FireArc ecosystem, allowing both FireArc and Carambola to flourish and grow.