Revenue through engaging
Carambola prolongs audience engagement and increases monetization by expertly and flawlessly embedding captivating and interactive content onto the publisher’s website
Carambola uses artificial intelligence to understand the context of a website to display additional relevant engaging and interactive content, such as quizzes, polls, and tests for the users. This extends the time spent on the website and lowers bounce rates, a beneficial tool for both large media publishing houses and smaller digital propterties. What makes Carambola stand out is the quality of the content truly enhances the user experience. The high-quality engaging material content provides an excellent stream of revenue and monetization.
FireArc aquired Carambola during the second quarter of 2022. Since then it has proven to be a vital component of the FireArc ecosystem, allowing both FireArc and Carambola to flourish and grow.