Since then
About FireArc

FireArc is a unique combination of digital assets, products, and services ranging from the desktop and mobile applications and utilities, Adtech software, to gaming. Since 2020, FireArc’s main activities have consisted of leveraging their technology and services in ad monetization specifically designed for advertisers and content generation platforms. Since then, FireArc has acquired and developed other business units that have become important elements of an intricate digital advertising ecosystem, including FireArcade, Carambola, and FireApps.

In the third quarter of 2021 FireArcade was established, a gaming hub which added a whole new dimension to FireArc’s activities. FireArcade is creating a comprehensive gaming community, including gaming studios, developers, experts, and investment opportunities. Carambola was acquired in the second quarter of 2022, offering native advertising technology and services using AI to provide engaging and interactive content for media houses and other digital properties.

Most recently FireArc has aquired FireApps, B2C website and mobile application and utilities unit, providing innovative and useful apps for the end consumer to simplify tasks and improve individual productivity. All the units are powered by innovative technology carefully developed by our talent R&D team, software developers and engineers for app distribution, performance monitoring, campaign optimization, and monetization.

Culture & Values

Agility

The ability to quickly adapt and respond to changing situations and opportunities

Initiative

The proactive and self-driven commitment to identifying and pursuing opportunities, taking decisive actions, and driving positive change.

Synergy

The collaborative integration of diverse talents, skills, and perspectives to achieve harmonious and impactful outcomes.

Data-Driven

The commitment to informed decision-making by relying on accurate, relevant, and timely data to guide strategies and actions.

Resourceful

The innovative utilization and optimization of available resources to creatively solve problems and seize opportunities.

Ownership

Individuals taking responsibility and accountability for their actions and decisions

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